A lot of business blogs aren’t great. They have a little news or other boring stuff that doesn’t help get customers or sales. This article might not be for you if you want a place to write random things. But if you want a blog that brings in more customers, keep reading.
Think of your blog differently. Instead of a usual blog, make it a place where people learn. This ‘learning center’ is where you’ll put your best stuff. When people visit, they should find solutions to their questions and learn about things they’re curious about.
Your job? Create stuff that speaks to your readers. Stuff that makes them think, “I want to buy this.” You’re teaching them about your product so they want to become regular buyers. And guess what? You’re doing this without putting ads everywhere.
Ads can be a problem. They can seem pushy and show just one way to solve a problem. This might make people doubt you. But if your blog gives genuine help, you’re not just a salesperson; you become someone they trust. This trust can lead to more readers, followers, and buyers.
Your website should be like a top salesperson, always working to get sales.
Think of it this way: Imagine going to a store to buy a kitchen gadget. A helpful salesperson tells you everything – the good and the bad. They guide you to the best choices and even tell you about deals in other stores. This isn’t about making a quick sale. It’s about helping you choose the best for you.
Wouldn’t you trust someone like that? That’s how your website should be.
For instance, if someone’s searching about roof repairs, they find your article, “Do I need a new roof?” In that article, you explain why roofs get damaged, when to repair vs. replace, the costs, and so on. If they don’t know a term, they can click on it to learn more. You can also share stories about the roofs you’ve worked on.
Here’s the cool part:
When people visit, they get all the answers they need, at their speed. Instead of pushing them to buy, you’re teaching them. And that makes them trust you. Each article should guide them on what to read next or how to get in touch if they want.
In short, make your blog a place to learn. It’ll build trust, show you’re an expert, and ultimately get you more sales.
Imagine this: Someone hangs out on your website for about 30 minutes or even an hour. When they decide to call an expert, whether now or later, who do you think they’ll call? You!
Here’s how to make this work: Find out the questions your customers have. Then, answer them in a way that’s easy and makes sense. Think of it as guiding them through their buying journey.
For example, someone who needs a new roof doesn’t just wake up and say, “I need a new roof.” They might wonder if they need to fix their current roof, how to know if there’s an issue, who they can trust, how much it’ll cost, and what kind of roof they should pick. It’s a lot to think about.
A lot of websites just shout, “We’re the best! Call us!” But your website can give them something better: information. By doing this, you gain their trust. Even if they end up buying from another place, they’ll tell their friends to start their search on your website because they can learn a lot.
Turning your website or blog into a place where people can learn is a win-win! If you want, you can also keep your regular blog and add a learning section.
Tips for Your Learning Spot:
- Trust is Everything: Offer honest and clear information. If they trust you, they’ll likely buy from you.
- Be Transparent: Act more like a helpful teacher, not someone just trying to sell.
- Use Simple Language: If there are unique words your industry uses, either avoid them or explain them so everyone understands.
- Keep It Updated: As things change or new questions pop up, update your content.
- Benefits: A good learning spot will keep visitors on your site longer. Also, if you answer popular questions, more people might find your site when they search online.
- Give Extra Stuff: For example, if you’re talking about roofs, offer a guide on roof types and costs. You can make special offers for different pages.
- Share Real Stories: Talk about your experiences or share stories from your clients.
- Check Your Website Data: Use tools like Google Analytics to see how people use your site, then make it even better.
In the end, when customers know more, they’re easier to work with. They’ll have fewer questions and a clearer idea of what they want. If they’ve spent time on your learning section, much of your job will already be done, even if you talk to them in person or on the phone.
If you’re struggling to come up with ideas of useful content contact us here. Not only can we evaluate your current content strategy, we can help implement a new one to whatever level of support you need!