It’s no small feat trying to invent fresh, engaging content for your email list day after day. The task is especially daunting when you’re committed to regularly communicating with your audience, sending an email daily. In a year, that totals a staggering 365 innovative ideas. It’s easy to feel drained and out of ideas, searching high and low for that spark of inspiration that seems just out of reach. Pursuing the perfect content to keep your audience engaged, interested, and loyal is a relentless endeavor that can leave even the most creative minds feeling depleted.
But what if the solution to this problem lies within the messages you receive from your customers? These invaluable comments and questions, regardless of whether they arrive through email, blog comments, or social media platforms, hold the key to an unending source of email content. Imagine transforming a customer complaint, question, or praise into a robust and engaging email. This approach saves you the time and stress of brainstorming and underscores your attention and responsiveness to your customer base.
For example, consider a complaint regarding the length of your product: “27 videos and 12 PDFs? Who has the time?” This is a golden chance to turn their feedback into an engaging email. Share their comment and your thoughtful response with your entire email list:
“Yes, it’s a comprehensive course. It’s like college: four strenuous years for a degree that might not even land you a job. My course equips you with a life-long skill of driving profitable traffic to any offer, showing you how to generate consistent income.”
This demonstrates your commitment to addressing customer concerns and providing robust and valuable solutions, fostering a deeper connection with your audience. Or perhaps you receive an email with a customer vowing to unsubscribe over offers above $27. Here, express your commitment to their success, explaining the value of your higher-priced offers as investments in their growth.
Even a complaint about an introductory course is a chance to emphasize the indispensable nature of mastering fundamentals in any area. This email could reinforce the value of your offerings, resonating with those who understand the need for a solid foundation.
Positive emails and commendations can be used too. While less entertaining, they still hold considerable worth for enhancing sales and showcasing customer satisfaction.
In the absence of fresh comments, there are alternative sources for inspiration:
- Amazon Product Reviews: Delve into reviews of products within your niche for diverse opinions that can ignite email ideas.
- Reddit: Navigate through Reddit for a vast array of thoughts and questions related to your niche, translating them into engaging emails.
- Quora: Find detailed, niche-related questions and use your responses as compelling email content.
- Newsjacking: Offer your viewpoints and opinions on niche-related current events, sharing these insights with your audience.
- Personal Stories: Your daily life is brimming with potential email content, from humorous family incidents to the adorable antics of pets.
In conclusion, your customers and their feedback are a goldmine of continuous email content. Utilize their questions, compliments, and even complaints as a stage to address concerns, explain your mission, and highlight the depth and range of your products or services. This practice alleviates the relentless search for email content and strengthens your relationship with your customers, building a more engaged and satisfied community.