We love PLR. It speeds up your time to market. It drops your research time. It allows you to rapidly learn about new niches. There’s a lot of good that comes out of PLR.
Rebranding PLR isn’t the only game in town though. If you have content – PLR, created, or commissioned, you can modify and reuse it yourself. That’s right, you can treat your own content as PLR. The easiest way to modify it is by repurposing it.
Repurposing content can mean a few different things. One way to repurpose is with a re-write. Similar to re-writing is refining content for a specific niche. A popular and successful option is format-shifting.
Any of these options can be a great way to accelerate your content creation game with less effort than you may expect.
Re-Writing Content
Some popular marketing advice can be traced back to the 1950s. Mass media really took off during that time period and people looking to make money came along. However, the exact info given back then might feel completely irrelevant.
You don’t even need this extreme of an example. Content written for using paid Facebook ads in the early 2010s might not seem relevant in the late 2020s. However, the strategies are likely still solid, and even the tactics may not have changed much.
Rewriting content is about taking an existing piece of content and updating it. The yearly top ten list is a really good example. Every year you update it, tweak it a bit, and have a new posting to share and possibly profit from. Another one is to take something you published a year or two ago that is still valid, update the examples and rearrange the main points. Suddenly you have a new piece of content ready to thrill your readers.
Refining Content for Niches
This is very similar to re-writing. In this case, the goal isn’t to appeal to the same audience, but to a more specific one that may have missed out the first time around. There’s a reason the saying “Riches are in the Niches” exists.
Consider an article you wrote on Google Adsense. Maybe it was focused on selling health care products and used examples from weight loss and skincare industries. What if you changed the examples to the foodservice industry? How about changing your terms and voice to better connect with restaurants? Suddenly you have a piece of content that is relevant to a completely different group than your previous one.
This same piece of content could be repurposed for many niches – basically, anyone that could benefit from Adsense knowledge. While targeting everyone is a great way to hit nobody, targeting lots of people individually is a great way to find connections.
Format-Shifting
This could get a whole article in and of itself, and I do cover it in more depth with my regular newsletters. The basic idea is that you take an article that’s on your blog and publish it as audio or video. A book can be re-created as a video class. Once you dig in and throw caution to the wind the possibilities are endless.
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1 Response to "Content Repurposing – PLR’s Close Cousin"
Hello Adam,
I think you only need to look at the crime writers. There are only so many ways you can be killed, but there are hundreds of thousands of books about crime.
A very valid point is to re-write the content to make a new PLR product. Something that has taken the internet by storm recently.
I particularly like the idea of repurposing to a different niche to pick up a new audience.