Creating a remarkable landing page that gets people to do what you want, like signing up or buying something, might seem challenging. But don’t worry! Here are some tips to bring your landing page to the next level. Think of it like making a movie poster – you want it to attract attention and excite people!
- Compelling Headline: Your headline should grab attention and tell visitors what’s incredible about your offering. If you’re giving away a free guide on how to do cool skateboard tricks, your headline could be “Master Skateboarding in 5 Days!”
- Eye-Catching Imagery: Use great pictures or graphics that show what your offer is about. For the skateboarding guide, you could have an action shot of someone doing a trick.
- Simple and Clear Design: Keep your page easy to look at and use. Make sure visitors know what to do next. For instance, a big “Download Now” button instead of a text link in the middle of a paragraph.
- Attention-Grabbing CTA: Your Call-to-Action button should stand out and tell visitors exactly what to do, i.e. “Get Your Free Guide Now!”
- Limited Fields in Forms: Don’t ask for too much info on forms – maybe just a name and email. This makes it easier for people to sign up.
- Clear Value Proposition: Explain why your free thing is super cool and why they should want it. Maybe your skateboarding guide helps people learn tricks faster.
- Mobile Optimization: Make sure your page looks good on phones, too, since many people use their phones for almost everything.
- Trust Indicators: Add things that make people trust you. One great solution is testimonials from others who loved your guide.
- A/B Testing: Try out different versions of your page to see what people like best. Maybe one with a different picture or headline works better.
- Real Terms and Conditions: Show that you’re serious with links to your privacy policy, any necessary legal notices, and affiliate disclaimers.
- Create a Sense of Urgency: Use words that make people feel they should act fast, like “Download now!” and “Limited time offer!” (Bonus – mean it when you say this to maintain trust.)
- Social Proof: Add links to outside reviews. It helps others realize you’re the real deal.
- Highlight Benefits, Not Just Features: Talk about how great it is to know these tricks, not just what’s in the guide.
- Offer a Preview: Show a bit of what’s in the guide, like the first page or a cool tip.
- Use Power Words: Use strong, exciting words that make your offer sound amazing.
- Visible Contact Information: Put your contact info at the bottom of the page so people know you’re real and they can reach you.
- Exit Popup: When someone tries to leave the page, show a popup with an even better offer to keep them interested.
- FOMO (Fear of Missing Out): Make people feel they’ll miss something great if they don’t act now.
- Testimonials from Influencers: If a well-known skateboarder says your guide is great, that’s a big plus!
- Continuous Optimization: Keep checking your page and make changes based on what people like or don’t like.
I know this list is long, but start with what you can. Your first try at a landing page will not be perfect, and that’s totally okay. The important thing is to start and get better as you go. Remember, even a basic landing page is better than none at all. You’ve probably seen plenty of them, so you already know what they should look like. Just go for it, and keep improving it bit by bit!
We can help you evaluate your Landing page strategy, contact us here and find out what we can do!